Your Business Profile questions, answered

Your Business Profile is a free tool that allows you to take charge of the way your business appears on Google Search and Maps. With your Business Profile, you can connect with customers, post updates, list your products and services, accept online orders and more.

Yes, it‘s free to create your Business Profile on Google. Create your profile at no cost, and you can manage your business from Google Search and Maps to start reaching more customers.

You can use the Google Maps app to manage your Business Profile on your mobile device. On your desktop, you can manage directly from Google Search in the browser.

Yes, you can have a profile if your business doesn’t have a physical address as long as you make in-person contact with customers. You can also have a profile if you’re a hybrid business that serves customers at your business address and visits or delivers directly to customers. You may also have a profile if you’re a service-area business that visits or delivers to customers directly, but doesn't serve customers at its business address, like a plumber or cleaning service.

Yes, your free Business Profile complements your website by adding more visibility to your current business website on Google Search and Google Maps.

Verification allows us to confirm that you are the rightful owner of the business, so that you have permission to manage your Business Profile. Your security is important to us and we don’t want anyone else but you or your approved managers making updates to your profile.

You can show that you offer both in-person and online services on your Business Profile using attributes.

Yes, you can respond to reviews when you’re signed into your account. When you reply to a review, your response appears below your customer's review on Google Search and Maps under the label 'Response from the owner'.

Yes. If your business provides specific services with different times (e.g. senior hours, delivery, takeaway) you can set 'More hours' instead of special hours.

Use attributes to let customers know which services you offer, like 'Dine-in' or 'kerbside pickup'. You can also indicate safety precautions that your business has implemented, like 'Mask required', 'Staff gets temperature checks' or 'Surfaces disinfected between visits'. Learn how to add or edit your business attributes.

Update your menu when you’ve changed what dishes you serve, or if you have special offerings or deals to attract customers. To update your menu, sign into your Business Profile. In the menu on the left, click Info > Menu. Then, edit or add items.

You can use Pointy from Google. Pointy connects to select point of sale systems and automatically adds your in-store inventory to your Business Profile on Google.

You can now update your Business Profile directly from Google Search and Maps. To start, sign in with the Google account used to verify your business. On Google Maps, tap your profile picture on the top right corner of the mobile app and select 'Your Business Profile' to access these tools. On Google Search, look up your business by name or search 'my business' to update your profile.

Business Profiles have replaced Google Places for Business, Google Listings and Google+ Business Pages.

Yes. Our featured Partners Program highlights partners who provide valuable services to the broader Google Business Profile merchant community.

From offering tailored advice to improving your workflow, we provide tools to help businesses of all kinds thrive and grow.

You can use Google Ads to reach more customers. Google Ads drives people to your business, no matter what you sell.