How happy customers are putting a luxury jewellery brand on the map
Stephen Einhorn
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Goals
As a small company without the spending power of big industry names, luxury jewellery brand Stephen Einhorn needed to think differently. This meant finding innovative ways to increase search engine visibility and brand acknowledgement. As the business moved into the high-end arena, its website had to adapt too – without alienating its loyal demographic. They needed to establish a presence that remained true to the brand's personal service ethos.
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Approach
Thanks to its luxury pricing, most customers searching for Stephen Einhorn in Google have a greater intent to purchase. To convert this intent into sales, the company makes significant investment in Google Ads to boost their visibility in listings. It also encourages previous clients to leave a Google Business Profile review following their purchase, which helps to give new customers confidence when buying.
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Results
While reviews have been key in successfully converting browsers to buyers, photos posted in Google Business Profile have been a valuable point of engagement for Stephen Einhorn. In recent months, the company has seen a marked increase in local interest thanks to improved visibility in Google Maps. The post feature also helps generate fresh content, key to keeping users engaged. Having a Business Profile on Google has helped to put – and keep – Stephen Einhorn in the public eye.
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