BeFries increases brand awareness with reviews
BeFries
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Goals
As a burgeoning Brighton-based restaurant, BeFries specialise in serving authentic Belgian fries with a modern twist. Providing an innovative selection of sauces, a craft beer menu and a dedicated staff, BeFries were keen to build their brand familiarity, making more people aware of their unique approach to fries. With a strong belief in their own product, BeFries wanted to fully utilise the Google review system as a way of generating revenue increases and awareness.
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Approach
As word of mouth had been a driving factor surrounding the stores inception, the BeFries team were keen to maximise their use of the review system incorporated within Google Business Profile. Through prominent and positive reviews, the company was able to increase their brand awareness in an organic manner in keeping with the brand identity that BeFries were attempting to cultivate.
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Results
BeFries immediately began to see positive results on the back of their partnership with Google Business Profile. In the last quarter alone, the company observed 89,980 Google searches with 90% of them inquiring about a category or product which they provided. BeFries also had 896 people requesting directions to their store, with some customers travelling from over 5 hours away to sample their produce. Due to these successes, BeFries are keen to further this partnership as they look to build their main website with Google searches in mind.
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