How this salon's five-star reviews are bringing in customers from far and wide
Mavericks Man
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Goals
For his ambitious company to succeed in a town filled with competition, manager Piotr Matysiak knew it had to stand out from the crowd. As much today as ever, word of mouth is a precious commodity for service providers. Mavericks was expanding – from one location to two and back to a larger single salon that offered both barber and hairdressing services. It was therefore vital that it had a presence on the local map, as well as on social media.
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Approach
Combining both a traditional and digital approach to marketing seemed like the way to go. Mavericks set up Google Business Profile as a platform for satisfied customers to spread the word. Over 700 five-star reviews are testament to the company's commitment to customer service. Easy access to useful information on Google such as opening hours and pricing also encourages browsers to make an appointment, turning their interest into action.
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Results
These five-star Google reviews are "100% responsible" for a huge increase in local interest. Such is Mavericks' online reputation that customers now travel for over 30 minutes for their appointments. Creating a narrative around it – with photos of celebrity clients, the salon's awards and the stylists at work, all posted via Google Business Profile – has been indispensable in cementing the salon's standing both in the local area and further afield.
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