The Egg Café achieves greater searches after using free Business Profile on Google
The Egg Café
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Goals
A premier fixture in Liverpool's restaurant scene for the past 30 years, The Egg Café specialises in serving high quality vegetarian food to its customers at a reasonable price. With an online social media presence already established, The Egg Café wanted to improve their ranking on Google. The company were keen to reach their customer base more prolifically, targeting students and women under 35 that made up the core of their client demographic.
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Approach
As Google searches were a main facet of their marketing strategy, The Egg Café sought to generate improved awareness in relation to their business. For this they implemented the free Google Business Profile listing. This allowed them to achieve greater visibility and attain a higher ranking for their site in relation to their direct market competitors in an extremely cost-effective manner.
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Results
Through efficient use of the Google Business Profile app, The Egg Café were able to see direct, positive results in a very short time span. In one month alone, the company has witnessed 116,000 Google searches, with 67,000 of them looking for the café specifically. They have also seen growth in the number of people searching for directions to their locations as well as the amount of reviews being left on Google by customers. Moving forward, The Egg Café is looking to build upon these successes as they are now expanding their profile on Google Business Profile, tweaking their online presence to further improve upon their recent search results.
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